A/B Testing
What is A/B testing? The idea of an A/B test is to produce, launch and compare two versions (or designs) of one thing. For example, businesses may use this method
My collection of common product marketing terms and definitions
What is A/B testing? The idea of an A/B test is to produce, launch and compare two versions (or designs) of one thing. For example, businesses may use this method
What is the AARRR framework? The AARRR framework is a set of five user-behavior metrics that SaaS companies should monitor for product-led growth. It’s an acronym for Acquisition, Activation, Retention,
What are Acceptance Criteria? Acceptance Criteria, often abbreviated as “AC,” are a set of specific requirements that need to be met before a user story can be considered “done.” They
What is an acceptance test? An acceptance test is software testing that determines whether or not a system meets the requirements specified in the contract between the system owner and
What is Adaptive Software Development? Adaptive software development is a process that allows for changes in direction and scope as the project progresses. ASD is an agile methodology that enables
What is Affinity Grouping? Affinity Grouping, also known as Interest-Based Grouping, is a structured way of working that allows learners to work together in groups around common interests. In an
What is behavioral product management (BPM)? Behavioral product management is a product management approach that focuses on understanding how users interact with a product and what motivates them to use
What is the Buy-a-Feature Prioritization Model? One of many prioritization approaches product managers can utilize is Buy-a-Feature. It helps B2B SaaS companies, especially their product teams, identify the features that
© Nikolas Chapoupis 2022