My collection of common product marketing terms and definitions

A/B Testing

What is A/B testing? The idea of an A/B test is to produce, launch and compare two versions (or designs) of one thing. For example, businesses may use this method

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Acceptance Criteria

What are Acceptance Criteria? Acceptance Criteria, often abbreviated as “AC,” are a set of specific requirements that need to be met before a user story can be considered “done.” They

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Acceptance Test

What is an acceptance test? An acceptance test is software testing that determines whether or not a system meets the requirements specified in the contract between the system owner and

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Affinity Grouping

What is Affinity Grouping? Affinity Grouping, also known as Interest-Based Grouping, is a structured way of working that allows learners to work together in groups around common interests. In an

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